Dean Lockhart MSP has welcomed news that following a campaign by the Stirling Observer, ticket prices at Vue Cinema in Stirling have been slashed.
Vue announced last week that tickets for all films at the Forthside cinema will now cost £4.99, more than half the cost of some tickets in 2018.
The Fair Vue campaign was launched in August 2018, and attracted 5724 signatures.
Dean Lockhart MSP said:
“I am pleased to hear that common sense has prevailed and Vue Cinemas have listened to local people in lowering their prices.
“The way in which we consume digital media has changed significantly over recent years, with more people using online streaming services to watch movies online.
“However, cinemas continue to play an important role in bringing people together.
‘’That is why cinemas must do all they can to attract customers, and keeping prices competitive must surely be one way to do this.
“I commend the Stirling Observer in taking the lead on this issue and I hope that more people in Stirling will now benefit from being able to access the full cinema experience at more affordable prices.”